A financing page tells homeowners three things: that payment options exist, who actually provides them, and what to do next. That sounds simple, yet most plumbing websites either say nothing or show a lender badge with no explanation. We write and build the page and the supporting messages around your existing site, so the option is visible on the jobs where it matters.
What it is
The service has two parts. The first is one dedicated payment-options page: what the program is, that a licensed lender provides it and decides every application, which jobs it typically suits, and how a homeowner applies. The second is short, consistent mentions on the service pages for your biggest tickets, such as whole-home repiping, sewer lateral replacement, water heater and tankless installs, and backwater valve or sump work.
We write it in the voice of your company, not the lender's brochure. A homeowner reading it should come away knowing that you are the plumber and the lender is the lender. That separation protects you, because you are not the one making credit decisions.
Who it is for
It suits plumbing companies that:
- already have a signed program with a licensed lender, or are finalising one
- get steady traffic to their high-ticket service pages
- hear "do you offer financing?" on the phone and have no good page to point to
- run ads that send people to a homepage that never mentions payment options
It is less useful if most of your work is emergency service under a few hundred dollars. There, the homeowner pays on the spot and a financing page adds little.
What is included
- A review of your lender's program summary and any approved marketing materials
- One payment-options page, with a short FAQ written for homeowners
- Financing notes added to up to six high-ticket service pages
- Wording for your Google Business Profile services and quote PDFs, so all three say the same thing
- A checklist of the claims we left out and why, so your team doesn't add them back
- Call tracking on the page, so you can see how many calls it starts
Pages are built on your existing site where possible. If your site cannot be edited, we discuss options; the pricing page explains how website work fits the plans.
Timeline
- Week 1: you send the lender's materials and we agree the jobs to cover.
- Week 2: we draft the page and the service-page notes; you check every fact.
- Week 3: changes from you, and from the lender if their agreement requires review, then it goes live.
How results are measured
We track calls and texts that start on the financing page, how many enquiries for high-ticket jobs mention payment options, and, if you add funnel reporting, how close rates differ when financing came up. We do not report "page views" as success. A page that nobody reads but that turns three readers a month into booked repipes is doing its job.
Mistakes to avoid
- Promising approval. "Everyone qualifies" or "approval assured" is not yours to say. Only the lender decides.
- Inventing a payment example. Writing "only $99 a month" without the lender's numbers and disclosures invites trouble.
- Hiding the lender. Customers should know who they are borrowing from. Naming the lender, as the lender allows, builds trust.
- Putting it only on the homepage. People researching a repipe land on the repipe page. That is where the mention belongs.
- Letting it go stale. If the program changes or ends, the page must change the same week.
A sample page outline
A typical payment-options page has five short parts: a one-line answer ("Yes, payment options are available through [Lender], subject to the lender's approval"), which jobs it's commonly used for, how to apply, what happens if an application isn't approved, and who to contact with questions about the account. Nothing more is needed.
Our guide to advertising financing honestly explains the rules behind these points. When you're ready to plan your page, call, text or email.
Frequently asked questions
Can the page show example monthly payments?
Only if your lender supplies the example and the disclosures that go with it. Payment examples are credit advertising, so we use the lender's figures and wording exactly, or we leave them out.
Should the lender's logo go on every page?
Usually not. A short line on your high-ticket service pages, linking to one full payment-options page, works better than logos scattered everywhere, and it keeps the lender's brand rules simple to follow.
Who writes the text?
We draft it from your lender's program summary and approved materials, you check it for accuracy, and if the lender requires review, you send it to them before it goes live.
How long does it take?
A typical build takes two to three weeks, most of which is waiting for the lender's material and your approvals.