Plumber.Finance exists because of a gap we kept seeing. Plumbing companies signed up for customer-financing programs, then barely told anyone. The lender's logo went in a footer, a stack of brochures went in a truck, and big quotes kept stalling at the same moment: the homeowner looking at the total. We market that option properly, inside the limits that come with advertising credit, so owners can see whether it helps.
What we do
We are a digital marketing and business consulting service for plumbing businesses. We plan and run the website pages, search ads, quote follow-up, staff materials and reporting that explain your financing option and bring in enquiries for larger jobs. Our services page describes each piece.
What we don't do
Three things, stated plainly:
- We are not a lender or a loan broker. We never lend, arrange, approve or price credit, and we never see a customer's financial details. Customers apply with your licensed lender.
- We are not a contractor. We don't install, repair or service plumbing, and we never compete with our clients for work.
- We don't give legal or financial advice. When we summarise Canadian advertising or credit-disclosure rules, we link to the official source and suggest you confirm with your lender and your own adviser.
Being clear about this protects you as much as us. A plumber who leaves credit decisions to the lender, and says so, is on much safer ground than one who hints at approvals.
Ali Sedighi, MBA
Plumber.Finance is led by Ali Sedighi, who holds an MBA in Technology Management and has more than 17 years of experience in digital marketing, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
Ali founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and he is Founder and Managing Partner of SAZ.ca. He has worked with clients in Canada, the USA and Dubai, and has built 150+ live HVAC websites, including CombiBoiler.ca, HVACDeal.ca and CanroHeat.ca. That background in conversion work is why this brand cares so much about one moment: the point where a homeowner decides whether to say yes to a large quote.
The group behind us
Plumber.Finance is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, BC. Sedighi.ca is the consulting company through which Ali runs growth, marketing and technology work, under brands such as HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca. Its sister firm SAZ.ca (Strategy & Acceleration Zone), which Ali founded, advises Canadian companies on strategy, AI and revenue acceleration.
Within the group, Plumber.Finance belongs to the Trades.Agency family, which shares its pricing and approach with our pricing page. If you want help with the wider business, such as pricing your services or hiring, Plumber.Consulting covers that side for plumbing owners.
How we work
- We start with your numbers. Average ticket on large jobs, quotes written per month, close rate, and what your lender program costs you per financed job.
- We read the lender's rules first. Your agreement and approved materials decide what we can say, so we build from them rather than from guesses.
- We write plainly. Homeowners should understand who the lender is, that approval isn't automatic, and how to apply.
- We measure booked jobs, not clicks. Monthly reports show what changed and what didn't.
- No lock-in. Plans are month-to-month with 30 days' notice. You own your website content, ad accounts and data.
Where we work
Why a separate brand for financing
We could have folded this work into a general trades agency. We kept it separate because marketing credit carries obligations that ordinary plumbing ads don't. Every page, ad and text message has to leave room for a lender's "no", has to match what the lender actually offers, and has to come down the week a program changes. A team that works on that one problem every day is less likely to get it wrong than one that touches it twice a year. It also lets us say no to things that would be easy to sell, such as payment-figure banners with no disclosures behind them.
We serve plumbing companies in all 10 provinces and 3 territories. Consumer-protection offices, trade regulators and language rules differ by province, and our areas page summarises what's worth knowing in each one. To see the HVAC results our methods are based on, visit results. To talk, call, text or email.
Frequently asked questions
Is Plumber.Finance a lender or a broker?
No. We don't lend money, arrange loans, take applications or give financial advice. We market the programs that licensed lenders offer to plumbing companies, and the lender makes every credit decision.
Who owns Plumber.Finance?
It is a brand in the Sedighi.ca and SAZ.ca group of companies, led by Ali Sedighi, MBA, and part of the Trades.Agency family of trades marketing brands.
Where are you based?
Our headquarters are in Vancouver, British Columbia. We work with plumbing companies in every province and territory, in person or by video call, as well as by phone, text and email.
Do you work with plumbers outside Canada?
This brand focuses on Canadian plumbing companies, because the lending and advertising rules we summarise are Canadian.